Leash

UX Research & Design
via Adobe XD

Project Overview

Dog walking app designed for dog owners to feel safe about leaving their loved pets with the right people.

Many dog owners have busy lives and sometimes cannot bring their pets along. However, they want to feel safe knowing that their dog is in good hands.
‍

Goal

We want to provide a dog walking community with qualified people nearby who can look after other people’s dogs. The app should be interactive and easy to use for everyone.

My Contributions

Complete UX design process from user research, creating the problem statement, conducting a competitive audit, paper wire-framing, idea creating, digital wire-framing, creating a low-fi prototype, hi-fi prototype, building a case study, testing with target audience, and planning out future steps to implement.

‍

View Low-fi/Hi-fi Prototypes

Link to iPad/website low-fi prototype on Adobe XD
Link to mobile app low-fi prototype on Adobe XD
‍
Click the link to view Leah’s hi-fi prototype via Adobe XD: Link
‍

Case Study

Link to case study slide decks
‍

I designed the app in order to be responsive to both website and mobile platforms. I created only digital and low-fidelity prototypes of the website format, with an example of how the homepage appears on the desktop.

Responsive Web Design

UX Designer

Sept 2023 — Oct 2023

Paper Wireframes
‍

Over 5 iterations this is the final version to create a digital wireframe, taking the best elements of previous drafts and compiling them into the homepage version Keeping user research and information architecture in mind.

For adaptive design, and since Leash’s target audience views the functions of the app from different platforms, I created a tablet/website version and a mobile version.

Low-Fidelity Prototypes (Tablet/Mobile)
‍

In the initial design phase, I based decision-making on user research and peer feedback. Incorporated responsive design elements for mobile and tablet versions.

Mockups

‍

Early designs showed a lack of information on the homepage in terms of the available dog walkers. Also, there was an ask to create a hamburger icon that showed more options for the user.
‍
‍

Mockups continued...
‍

To make the user flow even easier, I added clearly identifiable icons and the ability to exit the page at any point, and go back to previous pages. I updated the typography and graphics to fix the clutter and spacing issues reported in the second round of research.
‍